THE PROBLEM: Fiat is considered the least reliable car brand in the market. We need to change that perception to focus on style and versatility. Through highlighting style and versatility can change people's perception of the brand and willing to give it a try along with its affordable pricing and luxurious italian interior.
The COMMUNICATION OBJECTIVE is: Through performance and luxury interior style the 500x can be as versatile as you are. A night out in the town with a group a friends or a getaway weekend at the beach. Fiat brings style where ever you go.
Who are we talking to?
- 25 - 35 years old.
- Median income from 40-75,000 year
- Who are Probably getting their first car in a urban city are socialites and go to places often.
- Who are possible fashionistas or know about fashion and trends. Into traveling and outdoor activities.
The COMMUNICATION OBJECTIVE is: Through performance and luxury interior style the 500x can be as versatile as you are. A night out in the town with a group a friends or a getaway weekend at the beach. Fiat brings style where ever you go.
Who are we talking to?
- 25 - 35 years old.
- Median income from 40-75,000 year
- Who are Probably getting their first car in a urban city are socialites and go to places often.
- Who are possible fashionistas or know about fashion and trends. Into traveling and outdoor activities.
Interactive Execution
Have Fiat take over New York Fashion week to reach our target audience and have the models and other influencers arrive to runway events in Fiat 500x in style.