The problem/challenge is: Crest 3D Whitestrips are losing market share to other whitening companies. In addition Crest Whitestrips 3D must keep re-building brand awareness for its ever-changing target market and drive home Product Performance (Brightness)
We must reconfirm Crest 3D Whitestrips deliver bright white teeth after use and you can see the difference.
Who are we talking to?
Demographics: Professional M/W over the age of 25, college educated, income of $30,000+, White, Black, Hispanic, Mixed
Psychographics: Tech Savvy, Care About Appearance, Go to Gym, Eat Out Frequently, Educated, Care about Health
Insight: We Believe Humans are hardwired to see a person's smile and within milliseconds make a decision if they like a person or not.
Concept: LET'S show how the first thing people notice is a white smile by pointing out all the ridiculous things they are missing in the background.
We must reconfirm Crest 3D Whitestrips deliver bright white teeth after use and you can see the difference.
Who are we talking to?
Demographics: Professional M/W over the age of 25, college educated, income of $30,000+, White, Black, Hispanic, Mixed
Psychographics: Tech Savvy, Care About Appearance, Go to Gym, Eat Out Frequently, Educated, Care about Health
Insight: We Believe Humans are hardwired to see a person's smile and within milliseconds make a decision if they like a person or not.
Concept: LET'S show how the first thing people notice is a white smile by pointing out all the ridiculous things they are missing in the background.