Client: CitiBike
Objective: Change perception of Citibike as an alternate means of transportation, and increase subscriptions. Commuting in New York City can be difficult
- it’s often hard to get from point A to point B. Delays are inevitable
- New Yorkers must often venture out planning for the worst.
This idea showcases the truth’s about the MTA, and how Citibike gives you control.
Concept: ROAST THE MTA, NEW YORK STYLE Using snarky humor we will bring to life the hurdles of commuting. Presented by Citibike.
Objective: Change perception of Citibike as an alternate means of transportation, and increase subscriptions. Commuting in New York City can be difficult
- it’s often hard to get from point A to point B. Delays are inevitable
- New Yorkers must often venture out planning for the worst.
This idea showcases the truth’s about the MTA, and how Citibike gives you control.
Concept: ROAST THE MTA, NEW YORK STYLE Using snarky humor we will bring to life the hurdles of commuting. Presented by Citibike.
Strategic Execution Placements
Guerrilla Execution
Using the viral video of the Pizza Rat in the subway. We decided to use that popular video and put our own twist on it to help the riders know there is are alternative ways to get around the Citi.