Bumble focuses on expanding people's networks, and providing potential business and personal relationships in their lives.
The problem/challenge is: Many people feel the brand or app is just a dating site like tinder, match, or Okcupid. The concept is to show the product attributes through its potential functionalities of arranging people together with common interests which are more than just dating.
The COMMUNICATION OBJECTIVE is: to differentiate Bumble services, and educate the market through a campaign which highlights the advantages of beneficial connections.
Concept: Bumble helps you make meaningful connections by showing what happens when people with unlikely interests come together
The problem/challenge is: Many people feel the brand or app is just a dating site like tinder, match, or Okcupid. The concept is to show the product attributes through its potential functionalities of arranging people together with common interests which are more than just dating.
The COMMUNICATION OBJECTIVE is: to differentiate Bumble services, and educate the market through a campaign which highlights the advantages of beneficial connections.
Concept: Bumble helps you make meaningful connections by showing what happens when people with unlikely interests come together
Experiential Extension
Bumble Scavenger Hunt
When two people have common interests they are teamed up to work in the hopes of finding all the needed clues to complete the journey and meet their connection. They will work individually and have to fulfill the items on the list in order to meet their significant other at the end point. They start at the Kiosk, and will return to the Kiosk with a Finish Code. The Codes have to be matched at the end with a level of connectivity. If a number pairs high Bumble suggests they pursue a next date. The business objective is to make our demographic aware of the further possibilities of Bumble in the Categories of Love, Business, and Friendship.
When two people have common interests they are teamed up to work in the hopes of finding all the needed clues to complete the journey and meet their connection. They will work individually and have to fulfill the items on the list in order to meet their significant other at the end point. They start at the Kiosk, and will return to the Kiosk with a Finish Code. The Codes have to be matched at the end with a level of connectivity. If a number pairs high Bumble suggests they pursue a next date. The business objective is to make our demographic aware of the further possibilities of Bumble in the Categories of Love, Business, and Friendship.
1. Street Kiosk: Invites You To The Bumble Scavenger Hunt
2. Fill Out The Questionnaire: Find Your compatibility in the Genre
of Love, Friendship, & Business
3. Opt In To The Scavenger Hunt: This is a no phone, no frills down
and dirty scavenger hunt with the end goal of going on the
scavenger hunt with your match based on the person’s interest.
2. Fill Out The Questionnaire: Find Your compatibility in the Genre
of Love, Friendship, & Business
3. Opt In To The Scavenger Hunt: This is a no phone, no frills down
and dirty scavenger hunt with the end goal of going on the
scavenger hunt with your match based on the person’s interest.